We know the importance of intellectual property protection, local brand awareness, and marketing strategy in this industry.

How can Azure Group China help clients in the E-commerce Industry

Azure Group China can help you respond to the latest regulatory compliance policies and licenses in China and helps you quickly understand the legal requirements in this industry.

Azure Group China’s professional team is dedicated to helping customers deal with due diligence, legal contracts, policy formulation, and transaction recommendations.

Azure Group China also use experience and knowledge to assist clients to develop a well-designed business investment strategy. We help companies optimize capital structure and gain competitive advantages in the trade and e-commerce industry.

We can offer these services, including but not limited to:

E-commerce Industry Overview

Key trends in the e-commerce industry in China are:

  • Cross-border e-commerce – you don’t need to establish a legal entity in China
  • Livestreaming for e-commerce – millions of shoppers buy during live streams
  • Mobile device use is on the rise – most shoppers use their phones for online purchases
  • New categories such as alcohol, fast-moving consumer goods, and fashion are entering the e-commerce market

Foreign companies will face tough competition in this industry. Chinese companies are very responsive to their competitors, often copying their products to create their own versions and sell them at a lower price.

In addition, Chinese consumers are more likely to buy from companies they are familiar with, which requires companies to stay active on e-commerce sites and social media and expand awareness of their products as quickly as possible.

Marketing and advertising in the e-commerce industry
Advertising, both traditional and online, is tightly regulated in China. Chinese national and provincial governments exert strict control over advertising content, and Chinese advertising laws stipulate that foreign companies must work with licensed partners to advertise in China.

As such, foreign investors may face considerable challenges when entering the industry.

Special administrative permission requirements
  • 营业执照 Business License
  • 进出口许可证 Import/Export License
  • 酒类商品零售许可证 Liquor Retail Permit
  • 酒类商品批发许可证 Liquor Wholesale Permit
  • 互联网药品信息服务许可证 Online Drug Information Service License
  • 食品流通经营许可证 Food Distribution License
  • ICP许可证 ICP License
  • 第二类增值电信业务经营许可证 SP Certificate
  • 第二类增值电信业务经营许可证-在线数据处理与交易服务 EDI License
  • 增值电信经营许可证-互联网接入服务业务 ISP License
  • 增值电信业务经营许可证-内容分发网络业务 CDN License
  • 呼叫中心许可证 Automatic Call Sequencer
  • Other licenses
E shop, e commerce concept. Shopping cart trolley icon on a computer laptop. 3d illustration

Our Latest Insights

The Manufacturing Powerhouse-Opportunities and Trends in China's Manufacturing Industry-Azure-Group-China-Blog
The Manufacturing Powerhouse: Opportunities and Trends in China’s Manufacturing Industry
China’s manufacturing industry has long been the backbone of its economy, making it a global leader in production and export. As the world’s largest manufacturing hub, China continues to evolve, offering new opportunities and challenges for businesses. This blog explores the current landscape, emerging trends, and strategic insights for succeeding in China’s manufacturing sector. The...
July 18, 2024
Navigating the Path to China Expansion: Essential Tips for Businesses
Navigating the Path to China Expansion: Essential Tips for Businesses
Expanding your business into China is a significant milestone, offering vast opportunities for growth and market penetration. However, navigating the path to China expansion requires careful planning, cultural understanding, and strategic execution. Here are some essential tips to ensure your business's successful China expansion.
July 18, 2024
Major Cities for Doing Business in China
China's economic landscape offers diverse opportunities across its major cities, each with unique advantages for business growth and expansion. Whether you're looking to tap into technology hubs, manufacturing centers, or financial districts, here are some of the top Chinese cities to consider.
July 16, 2024
Navigating Business Registration in China: Types of Structures and Why Consider a WFOE
Navigating Business Registration in China: Types of Structures and Why Consider a WFOE
Entering the Chinese market is a strategic move for many international businesses looking to expand globally. One of the crucial decisions to make when establishing a presence in China is choosing the right business structure. This guide explores the various types of business structures available and delves into why a Wholly Foreign-Owned Enterprise (WFOE) might be the best choice for your venture.
July 9, 2024
Key Steps to Establishing a WFOE in China
Key Steps to Establishing a WFOE in China
Setting up a Wholly Foreign-Owned Enterprise (WFOE) in China can be a complex but rewarding process. As the world’s second-largest economy, China offers significant opportunities for foreign businesses. However, navigating the regulatory landscape and understanding the cultural nuances is crucial for a successful establishment of WFOE.
January 24, 2024
5 Tips for opening a Virtual Office in China
Opening a virtual office in China can be a great way to establish a presence in the country without the expense and hassle of renting a physical office. However, there are some key things to keep in mind when setting up a virtual office in China.
December 9, 2023
Registering a company in China: Why WFOE?
China's vast and growing market makes it an attractive destination for companies looking to expand their business internationally. However, navigating the legal and regulatory requirements for company registration in China can be challenging. One of the most common ways for foreign investors to register a company in China is through a Wholly Foreign-Owned Enterprise (WFOE). In this article, we'll explore the advantages and disadvantages of WFOE registration in China.
November 28, 2023
Doing business in China: Business Culture and Etiquette
China is one of the world's fastest growing economies and an important player in the global business landscape. As a result, many companies around the world are looking to do business in China. However, doing business in China can be complex, particularly for those who are not familiar with Chinese business culture and etiquette.
October 17, 2023
Summary Report on Chinese Individual Income Tax Policies
On August 28th, several policy announcements related to individual income tax were released by the Ministry of Finance and the State Taxation Administration of China. These policies aim to provide relief to taxpayers and support various aspects of taxation to stimulate consumption and investment. To help you understand the what was presented in the announcement,...
September 1, 2023
How can we help you?

    Submission Form