We know the importance of intellectual property protection, local brand awareness, and marketing strategy in this industry.
Azure Group China can help you respond to the latest regulatory compliance policies and licenses in China and helps you quickly understand the legal requirements in this industry.
Azure Group China’s professional team is dedicated to helping customers deal with due diligence, legal contracts, policy formulation, and transaction recommendations.
Azure Group China also use experience and knowledge to assist clients to develop a well-designed business investment strategy. We help companies optimize capital structure and gain competitive advantages in the trade and e-commerce industry.
We can offer these services, including but not limited to:
Key trends in the e-commerce industry in China are:
Foreign companies will face tough competition in this industry. Chinese companies are very responsive to their competitors, often copying their products to create their own versions and sell them at a lower price.
In addition, Chinese consumers are more likely to buy from companies they are familiar with, which requires companies to stay active on e-commerce sites and social media and expand awareness of their products as quickly as possible.
Marketing and advertising in the e-commerce industry
Advertising, both traditional and online, is tightly regulated in China. Chinese national and provincial governments exert strict control over advertising content, and Chinese advertising laws stipulate that foreign companies must work with licensed partners to advertise in China.
As such, foreign investors may face considerable challenges when entering the industry.