We know the importance of intellectual property protection, local brand awareness, and marketing strategy in this industry.

How can Azure Group China help clients in the E-commerce Industry

Azure Group China can help you respond to the latest regulatory compliance policies and licenses in China and helps you quickly understand the legal requirements in this industry.

Azure Group China’s professional team is dedicated to helping customers deal with due diligence, legal contracts, policy formulation, and transaction recommendations.

Azure Group China also use experience and knowledge to assist clients to develop a well-designed business investment strategy. We help companies optimize capital structure and gain competitive advantages in the trade and e-commerce industry.

We can offer these services, including but not limited to:

E-commerce Industry Overview

Key trends in the e-commerce industry in China are:

  • Cross-border e-commerce – you don’t need to establish a legal entity in China
  • Livestreaming for e-commerce – millions of shoppers buy during live streams
  • Mobile device use is on the rise – most shoppers use their phones for online purchases
  • New categories such as alcohol, fast-moving consumer goods, and fashion are entering the e-commerce market

Foreign companies will face tough competition in this industry. Chinese companies are very responsive to their competitors, often copying their products to create their own versions and sell them at a lower price.

In addition, Chinese consumers are more likely to buy from companies they are familiar with, which requires companies to stay active on e-commerce sites and social media and expand awareness of their products as quickly as possible.

Marketing and advertising in the e-commerce industry
Advertising, both traditional and online, is tightly regulated in China. Chinese national and provincial governments exert strict control over advertising content, and Chinese advertising laws stipulate that foreign companies must work with licensed partners to advertise in China.

As such, foreign investors may face considerable challenges when entering the industry.

Special administrative permission requirements
  • 营业执照 Business License
  • 进出口许可证 Import/Export License
  • 酒类商品零售许可证 Liquor Retail Permit
  • 酒类商品批发许可证 Liquor Wholesale Permit
  • 互联网药品信息服务许可证 Online Drug Information Service License
  • 食品流通经营许可证 Food Distribution License
  • ICP许可证 ICP License
  • 第二类增值电信业务经营许可证 SP Certificate
  • 第二类增值电信业务经营许可证-在线数据处理与交易服务 EDI License
  • 增值电信经营许可证-互联网接入服务业务 ISP License
  • 增值电信业务经营许可证-内容分发网络业务 CDN License
  • 呼叫中心许可证 Automatic Call Sequencer
  • Other licenses
E shop, e commerce concept. Shopping cart trolley icon on a computer laptop. 3d illustration
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