The tighter government regulations, adjusting food safety laws, and changing customer consumption patterns are the main obstacle to a company’s business success.

How can Azure Group China help clients in the Food & Beverage Industry

Azure Group China provide services to help you overcome these obstacles and to help you develop more accurate and sustainable operation strategies for your China business.

We can offer these services, including but not limited to:

Food and Beverage Industry Overview

In recent years, the rise in Chinese consumers’ disposable income is boosting China’s food and beverage (“F&B”) industry. There is a greater awareness of the importance of health and pushing F&B companies to use higher quality ingredients.

F&B branding is becoming innovative with companies relying more on digital marketing tools, establishing collaborations with companies from other industries, and launching peripheral products to promote brand uniqueness.

The Chinese F&B industry has a relatively high acceptance to foreign companies. Some foreign F&B organizations have developed a strong position in the Chinese market.

The F&B industry accounts for 11% of total retail sales in China. In this industry, snacks and fast food are taking the largest market share and hot pot is the most popular sales item. Consumers’ changing eating habits have a significant impact on the industry’s growth.

The F&B industry accounts for 11% of total retail sales in China. In this industry, snacks and fast food are taking the largest market share and hot pot is the most popular sales item. Consumers’ changing eating habits have a significant impact on the industry’s growth.

Innovation in F&B is becoming more important with new products, new packages, new channels, and new ways of marketing capturing consumers’ attention.In the beverage segment, companies are constantly developing new products to cater to younger consumers.

Innovative packaging is another area that is driving sales; i.e. a leading Chinese beverage manufacturer has seen a massive growth of its drinking water products due to introducing creative packaging.

Special administrative permission requirements

China has developed sound food import and export standards and food safety laws to ensure that goods meet food safety and transportation requirements. Companies need to obtain a series of appropriate licenses, such as import and export licenses to operate their business smoothly.

Azure Group China have extensive experience in the F&B industry and help our clients apply for all kinds of business licenses they need, including food operation licenses and wine licenses.

Special administrative permission requirements in the F&T Industry:

  • 营业执照Business License
  • 食品流通经营许可证 Food Distribution License
  • 餐饮服务许可证Catering License
  • 食品卫生许可证 Health and Food Hygiene License
  • 食品生产许可证Food Production License
  • 酒类商品零售许可证 Liquor Retail Permit
  • 酒类商品批发许可证Liquor Wholesale Permit
  • 消防许可证 Fire Permit
  • Other licenses
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