Azure Group China provide services to help you overcome these obstacles and to help you develop more accurate and sustainable operation strategies for your China business.

We can offer these services, including but not limited to:

• Establishing your company in China
• Administrative permit application
• Taxation Services
• Accounting & Payroll services
• HR management
• Virtual CFO Services
• Product Pricing Modelling
• Industry Market Research
• M&A Support
• Other business services

In recent years, the rise in Chinese consumers’ disposable income is boosting China’s food and beverage (“F&B”) industry. There is a greater awareness of the importance of health and pushing F&B companies to use higher quality ingredients.

F&B branding is becoming innovative with companies relying more on digital marketing tools, establishing collaborations with companies from other industries, and launching peripheral products to promote brand uniqueness.

The Chinese F&B industry has a relatively high acceptance to foreign companies. Some foreign F&B organizations have developed a strong position in the Chinese market.

The F&B industry accounts for 11% of total retail sales in China. In this industry, snacks and fast food are taking the largest market share and hot pot is the most popular sales item. Consumers’ changing eating habits have a significant impact on the industry’s growth.

The F&B industry accounts for 11% of total retail sales in China. In this industry, snacks and fast food are taking the largest market share and hot pot is the most popular sales item. Consumers’ changing eating habits have a significant impact on the industry’s growth.

Innovation in F&B is becoming more important with new products, new packages, new channels, and new ways of marketing capturing consumers’ attention.In the beverage segment, companies are constantly developing new products to cater to younger consumers.

Innovative packaging is another area that is driving sales; i.e. a leading Chinese beverage manufacturer has seen a massive growth of its drinking water products due to introducing creative packaging.